There’s no shortage of markets to scope out in Italy, especially during the holiday season. I had heard rumblings about L’Artigiano in Fiera through the grapevine, but wasn’t exactly dying to go. Sounds like a clusterfuck of people and a bunch miscellaneous shit, I thought to myself. But when boredom stuck on a random Thursday night, I made the effort to go check out it…and I’m so happy that I did!
So what is L’Artigiano in Fiera, you ask?
Held in Milan’s premier exhibition space, Rho Fiera, the event is an annual market that features hand-made goods created by local artisans from all over the world. There are also food stands that offer dozens of options in terms of cuisine. Some areas played live music as well. The enormous space is lined with booths that are organized by location: Italy, Europe, Asia, Oceania, Africa, and the Americas.
Honestly this was one of the coolest market experiences I’ve ever partaken in. Every section literally transported you to the respective geographic location. For example, in “India”, there were silk scarves and and the strong smell of curry. In “Iran”, one could fund Persian rugs and hookahs. In “Tuscany”, leather goods dominated the scene. You could hear people in the crowd saying things like “Let’s go to Asia”, or “No, we already went to Sicily”, all whilst being under a single roof (ok, Rho Fiera is technically two buildings, but you get the idea).
Below are some snapshots from booths that really caught my attention. Not pictured are the ungodly amount of free samples that I tried and the Persian dinner that I ate.